{"id":13035,"date":"2023-09-10T18:48:47","date_gmt":"2023-09-10T16:48:47","guid":{"rendered":"https:\/\/lanaja.sk\/z-abreadbagu-je-lanaja\/"},"modified":"2024-06-02T16:59:10","modified_gmt":"2024-06-02T14:59:10","slug":"z-abreadbagu-je-lanaja","status":"publish","type":"post","link":"https:\/\/lanaja.sk\/cs\/z-abreadbagu-je-lanaja\/","title":{"rendered":"Z Abreadbagu je Lanaja"},"content":{"rendered":"\t\t
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Mil\u00ed na\u0161i draz\u00ed z\u00e1kazn\u00edci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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S nekone\u010dnou radost\u00ed a o\u010dek\u00e1v\u00e1n\u00edm se s v\u00e1mi pod\u011bl\u00edme o jedine\u010dn\u00e9 a v\u00fdznamn\u00e9 rozhodnut\u00ed. Chci v\u00e1s p\u0159ibl\u00ed\u017eit zm\u011bn\u011b, kter\u00e1 n\u00e1s napl\u0148uje novou energi\u00ed a hlub\u0161\u00edm smyslem. Zm\u011bnili jsme n\u00e1zev na\u0161\u00ed zna\u010dky Abreadbag na Lanaja.<\/strong> Dovolte mi, abych v\u00e1m \u0159ekl, pro\u010d jsem se rozhodl ud\u011blat tuto zm\u011bnu a co to znamen\u00e1 pro n\u00e1s i pro v\u00e1s. T\u011b\u017ek\u00e9 rozhodnut\u00ed p\u0159ejmenovat na\u0161i zna\u010dku bylo d\u016fle\u017eit\u00e9 ve spojen\u00ed s na\u0161\u00ed viz\u00ed. Zna\u010dka Lanaja n\u00e1m umo\u017e\u0148uje posouvat se sm\u011brem k v\u011bt\u0161\u00ed autenticit\u011b a soust\u0159edit se na hodnoty, kter\u00e9 jsou pro n\u00e1s d\u016fle\u017eit\u00e9. Dr\u017e\u00edme se na\u0161\u00ed filozofie a z\u00e1vazku k udr\u017eitelnosti a kvalit\u011b.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Z Abreadbag je Lanaja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rozhodnut\u00ed p\u0159ejmenovat zna\u010dku na Lanaja n\u00e1m p\u0159in\u00e1\u0161\u00ed nov\u00e9 mo\u017enosti a p\u0159\u00edle\u017eitosti, kter\u00e9 jsou v souladu s na\u0161imi hodnotami a sm\u011b\u0159ov\u00e1n\u00edm. S nov\u00fdm n\u00e1zvem se c\u00edt\u00edme v\u00edce propojeni s na\u0161imi z\u00e1kazn\u00edky a na\u0161\u00edm posl\u00e1n\u00edm. Lanaja n\u00e1m umo\u017e\u0148uje l\u00e9pe vyj\u00e1d\u0159it na\u0161i l\u00e1sku k p\u0159\u00edrod\u011b, k jednoduchosti a kvalit\u011b, kter\u00e9 jsou pro n\u00e1s ned\u00edlnou sou\u010d\u00e1st\u00ed na\u0161\u00ed identity. Symbolizuje n\u00e1\u0161 z\u00e1vazek k pomal\u00e9mu \u017eivotn\u00edmu stylu a udr\u017eiteln\u00e9 m\u00f3d\u011b. V\u011b\u0159\u00edm, \u017ee tento nov\u00fd n\u00e1zev n\u00e1m pom\u016f\u017ee d\u00e1le pos\u00edlit n\u00e1\u0161 vztah k p\u0159\u00edrod\u011b a k na\u0161im hodnot\u00e1m, kter\u00e9 jsou zakotveny v ka\u017ed\u00e9m kousku, kter\u00fd vytvo\u0159\u00edme.<\/p>\n

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Chceme b\u00fdt va\u0161\u00edm spolehliv\u00fdm partnerem na cest\u011b k udr\u017eiteln\u011bj\u0161\u00edmu a kvalitn\u011bj\u0161\u00edmu \u017eivotu. Lanaja je jm\u00e9no, kter\u00e9 v\u00e1m d\u00e1v\u00e1 z\u00e1ruku kvality, etiky a spolehlivosti, na kterou se m\u016f\u017eete i nad\u00e1le spolehnout p\u0159i ka\u017ed\u00e9m n\u00e1kupu. Nen\u00ed to jen zm\u011bna loga nebo n\u00e1zvu, je to pro n\u00e1s posun k v\u011bt\u0161\u00ed soudr\u017enosti a propojen\u00ed s na\u0161\u00ed viz\u00ed a hodnotami. T\u011b\u0161\u00edme se, a\u017e se o n\u011bj s v\u00e1mi pod\u011bl\u00edme. <\/p>\n

Pro m\u011b byl pytel s chlebem v\u00edc ne\u017e jen jm\u00e9no. Byla to zna\u010dka, kter\u00e1 symbolizovala za\u010d\u00e1tek m\u00e9 cesty, l\u00e1sku k \u0159emeslu a p\u0159\u00edrodn\u00edm materi\u00e1l\u016fm. Jak se na\u0161e v\u00e1\u0161e\u0148 pro len rozv\u00edjela, c\u00edtil jsem, \u017ee n\u00e1zev Abreadbag u\u017e p\u0159esn\u011b neodr\u00e1\u017e\u00ed to, \u010d\u00edm jsme se stali a jak\u00fdm sm\u011brem jsme se pozd\u011bji za\u010dali ub\u00edrat.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Na za\u010d\u00e1tku e-shopu, v roce 2017, se moje v\u00e1\u0161e\u0148 pro len a p\u0159\u00edrodn\u00ed materi\u00e1ly p\u0159etavila v rodinnou zna\u010dku Abreadbag. <\/strong>Bylo to spojen\u00ed a slovn\u00ed p\u0159e\u0159eknut\u00ed:<\/span><\/p>\n

A- Al\u017eb\u011bta, chl\u00e9b – chl\u00e9b, ta\u0161ka – ta\u0161ka. Ti z v\u00e1s, kte\u0159\u00ed jsou s n\u00e1mi od sam\u00e9ho za\u010d\u00e1tku, v\u011bd\u00ed, \u017ee jsem sama za\u010dala budov\u00e1n\u00edm zna\u010dky se dv\u011bma produkty, s\u00e1\u010dky na pe\u010divo z ru\u010dn\u011b tkan\u00e9ho lnu. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tyto ln\u011bn\u00e9 ta\u0161ky byly ur\u010deny p\u0159edev\u0161\u00edm Slov\u00e1k\u016fm \u017eij\u00edc\u00edm v zahrani\u010d\u00ed, aby do sv\u00fdch domov\u016f p\u0159inesli v\u016fni slovensk\u00e9 vlasti. Je neuv\u011b\u0159iteln\u00e9, kam jste n\u00e1s posunuli a n\u00e1\u0161 sortiment se v\u00fdrazn\u011b roz\u0161\u00ed\u0159il.<\/p>\n

Postupem \u010dasu se z\u00e1jem o na\u0161e ln\u011bn\u00e9 v\u00fdrobky zam\u011b\u0159il na slovensk\u00e9 a \u010desk\u00e9 z\u00e1kazn\u00edky.<\/p>\n

Tvo\u0159\u00edme a \u0161ijeme pro ka\u017ed\u00e9ho a n\u00e1\u0161 ln\u011bn\u00fd sv\u011bt u\u017e d\u00e1vno nen\u00ed jen o pytl\u00ed\u010dc\u00edch na pe\u010divo, tak\u017ee je \u010das na zm\u011bnu. Nepop\u00edr\u00e1m, \u017ee to bylo t\u011b\u017ek\u00e9 rozhodnut\u00ed. P\u016fvodn\u00ed my\u0161lenka v\u0161ak byla nyn\u00ed spojena nejen s ln\u011bn\u00fdm pl\u00e1tnem, ale tak\u00e9 s dal\u0161\u00edmi ln\u011bn\u00fdmi v\u00fdrobky, a zejm\u00e9na s v\u00e1mi.<\/p>\n

„Abreadbag“ n\u00e1m slou\u017eil s nasazen\u00edm a v\u00e1\u0161n\u00ed<\/strong>, ale b\u011bhem na\u0161\u00ed cesty jsme se setkali s n\u011b\u010d\u00edm mnohem hlub\u0161\u00edm. Zjistil jsem, \u017ee moje zna\u010dka je v\u00edc ne\u017e jen jm\u00e9no \u2013 je to p\u0159\u00edb\u011bh, kter\u00fd n\u00e1s spojuje s v\u00e1mi, na\u0161imi v\u011brn\u00fdmi z\u00e1kazn\u00edky a p\u0159\u00edrodou, kter\u00e1 n\u00e1s inspiruje.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vytvarovali jste Abreadbag do jeho sou\u010dasn\u00e9 podoby, tak\u017ee nov\u00e9 jm\u00e9no, jm\u00e9no, zna\u010dka pat\u0159\u00ed v\u00e1m. Pro\u010d pr\u00e1v\u011b vy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Slovo „Lanaja“ <\/strong>v sob\u011b nese kr\u00e1snou symbi\u00f3zu dvou kl\u00ed\u010dov\u00fdch prvk\u016f – „len“ a „j\u00e1“. <\/strong>Pro\u010d jsme zvolili tento n\u00e1zev? Proto\u017ee v\u00e1m chceme \u0159\u00edct, co n\u00e1s od za\u010d\u00e1tku spojuje \u2013 l\u00e1ska k p\u0159\u00edrod\u011b, jednoduchost a udr\u017eitelnost. Z\u00e1rove\u0148 je to vztah mezi n\u00e1mi a v\u00e1mi, na\u0161imi skv\u011bl\u00fdmi z\u00e1kazn\u00edky.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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„Len“ <\/strong>je symbolem p\u0159\u00edrody a jemnosti. Je to materi\u00e1l, ze kter\u00e9ho jsou \u0161it\u00e9 na\u0161e obl\u00edben\u00e9 v\u00fdrobky. Je to tak\u00e9 odkaz na n\u00e1vrat k jednoduchosti a smyslu pro kvalitu. Je to n\u00e1\u0161 z\u00e1vazek k udr\u017eiteln\u00e9mu zp\u016fsobu \u017eivota a vytv\u00e1\u0159en\u00ed produkt\u016f, kter\u00e9 jsou \u0161etrn\u00e9 k planet\u011b.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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„J\u00e1“ reprezentuje v\u00e1s<\/strong> \u2013 na\u0161e skv\u011bl\u00e9 z\u00e1kazn\u00edky, kte\u0159\u00ed n\u00e1s inspiruj\u00ed a podporuj\u00ed na na\u0161\u00ed cest\u011b. Spojuje n\u00e1s l\u00e1ska k p\u0159\u00edrodn\u00edm kr\u00e1s\u00e1m, pohodl\u00ed a hodnot\u00e1m, kter\u00e9 sd\u00edl\u00edme. Spojujeme tyto dv\u011b d\u016fle\u017eit\u00e9 slo\u017eky, abychom vytvo\u0159ili jednotu mezi p\u0159\u00edrodou a \u010dlov\u011bkem.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Zm\u011bna n\u00e1zvu zna\u010dky Abreadbag na Lanaja<\/strong> n\u00e1m d\u00e1v\u00e1 prostor pro r\u016fst a prohlouben\u00ed na\u0161eho vztahu s v\u00e1mi. Jsme vd\u011b\u010dn\u00ed, \u017ee n\u00e1s na t\u00e9to \u00fa\u017easn\u00e9 cest\u011b doprov\u00e1z\u00edte.<\/p>\n

Vy jste sou\u010d\u00e1st\u00ed na\u0161eho p\u0159\u00edb\u011bhu a my jsme sou\u010d\u00e1st\u00ed va\u0161eho \u017eivota. Tento n\u00e1zev symbolizuje n\u00e1\u0161 z\u00e1vazek vytv\u00e1\u0159et produkty, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed pohodl\u00ed a kr\u00e1su do ka\u017edodenn\u00edho \u017eivota.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Zm\u011bna n\u00e1zvu je velk\u00fd krok, ale jsem si jist\u00fd, \u017ee je to spr\u00e1vn\u00e1 volba. Chci, abyste se c\u00edtili je\u0161t\u011b v\u00edce sou\u010d\u00e1st\u00ed na\u0161\u00ed komunity. Up\u0159\u00edmn\u011b v\u00e1m d\u011bkuji za va\u0161i loajalitu a podporu, kterou jste n\u00e1m projevili.<\/p>\n

Jsme nad\u0161eni, \u017ee s v\u00e1mi m\u016f\u017eeme pokra\u010dovat v t\u00e9to cest\u011b pod nov\u00fdm n\u00e1zvem. Lanaja je tvo\u0159ena s l\u00e1skou a vd\u011b\u010dnost\u00ed za V\u00e1s, proto\u017ee jste pro n\u00e1s d\u016fle\u017eit\u00ed a na\u0161e cesta by bez V\u00e1s nebyla tak kr\u00e1sn\u00e1.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Hlub\u0161\u00ed spojen\u00ed s p\u0159\u00edrodou, jednoduchost a tradi\u010dn\u00ed \u0159emeslo, kter\u00e9 jsou od po\u010d\u00e1tku z\u00e1kladem m\u00e9 zna\u010dky. Cel\u00fd \u010dl\u00e1nek v\u00e1m m\u016f\u017ee p\u0159ipadat jako z\u00e1v\u011bre\u010dn\u00e1 \u010d\u00e1st Beethovenovy 9. Symfonie d moll, \u00d3da na radost, ve smyslu: \u00d3da na Lanaju \ud83e\udd2d je to p\u0159edev\u0161\u00edm radost z toho, \u017ee s v\u00e1mi mohu sd\u00edlet tento rozhoduj\u00edc\u00ed krok<\/p>\n

Spole\u010dn\u011b jsme se stali Lanajou – m\u00edstem, kde to „von\u00ed lnem“ T\u011b\u0161\u00edme se na to, co n\u00e1m p\u0159inese budoucnost.<\/p>\n

S l\u00e1skou a vd\u011b\u010dnost\u00ed, Betka a t\u00fdm Lanaja \u2764\ufe0f<\/span><\/p>\n

<\/span><\/strong><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Objevte n\u00e1\u0161 nov\u00fd obchod<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tObchod Lanaja<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zm\u011bnili jsme n\u00e1zev na\u0161\u00ed zna\u010dky z Abreadbag na Lanaja. Dovolte mi vysv\u011btlit, pro\u010d jsem se rozhodl pro tuto zm\u011bnu a co to znamen\u00e1 pro n\u00e1s i pro v\u00e1s. Slovo „Lanaja“ v sob\u011b nese kr\u00e1snou symbi\u00f3zu dvou kl\u00ed\u010dov\u00fdch prvk\u016f – „len“ a „j\u00e1“. Pro\u010d jsme zvolili tento n\u00e1zev? Proto\u017ee v\u00e1m chceme \u0159\u00edct, co n\u00e1s od za\u010d\u00e1tku spojuje \u2013 l\u00e1ska k p\u0159\u00edrod\u011b, jednoduchost a udr\u017eitelnost a z\u00e1rove\u0148 d\u016fraz na vztah mezi n\u00e1mi a v\u00e1mi, na\u0161imi skv\u011bl\u00fdmi z\u00e1kazn\u00edky. „Len“ je symbolem p\u0159\u00edrody, jemnosti a na\u0161\u00ed v\u00e1\u0161n\u011b. Je to materi\u00e1l, ze kter\u00e9ho jsou \u0161it\u00e9 na\u0161e obl\u00edben\u00e9 produkty, je to tak\u00e9 odkaz na n\u00e1vrat k jednoduchosti a smyslu pro kvalitu. Z\u00e1rove\u0148 je to n\u00e1\u0161 z\u00e1vazek k udr\u017eiteln\u00e9mu zp\u016fsobu \u017eivota a vytv\u00e1\u0159en\u00ed produkt\u016f, kter\u00e9 jsou \u0161etrn\u00e9 k planet\u011b. Lanaja je tvo\u0159ena s l\u00e1skou a vd\u011b\u010dnost\u00ed za V\u00e1s, proto\u017ee jste pro n\u00e1s d\u016fle\u017eit\u00ed a na\u0161e cesta by bez V\u00e1s nebyla tak kr\u00e1sn\u00e1.<\/p>\n","protected":false},"author":2,"featured_media":12205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165],"tags":[168,166,308,170,167,324],"class_list":["post-13035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-len","tag-lnena-prosteradla","tag-lnene-vyrobky","tag-pece-o-len","tag-slovenska-znacka-cs","tag-slovenske-vyrobky-cs","tag-udrzitelna-znacka-lanaja"],"yoast_head":"\nAbreadbag se stal Lanaja - slovensk\u00e1 udr\u017eiteln\u00e1 zna\u010dka<\/title>\n<meta name=\"description\" content=\"Zm\u011bnili jsme n\u00e1zev na\u0161\u00ed zna\u010dky z Abreadbag na Lanaja. Nov\u00fd n\u00e1zev symbolizuje n\u00e1\u0161 z\u00e1vazek vytv\u00e1\u0159et ln\u011bn\u00e9 produkty, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lanaja.sk\/cs\/z-abreadbagu-je-lanaja\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abreadbag se stal Lanaja - slovensk\u00e1 udr\u017eiteln\u00e1 zna\u010dka\" \/>\n<meta property=\"og:description\" content=\"Zm\u011bnili jsme n\u00e1zev na\u0161\u00ed zna\u010dky z Abreadbag na Lanaja. 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